Facebook is Redefining the Value of of Video Autoplay, Vivek Shah
Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important...
View ArticleIAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many...
View ArticleZiff Davis Enjoying ‘Renaissance': CEO Shah
When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he...
View ArticleAd Fraud is Improving but Publishers are Wrongly Taking the Blame, Vivek Shah
PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of...
View ArticleZiff Davis Uses Video To Profit From Facebook, CEO Shah explains
HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is...
View ArticleZiff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
It may have just bought ad-funded Mashable, but Ziff Davis’ portfolio was already stuffed with tech and lifestyle media brands. So how does the publisher plan to adapt to latest ad-tech trends? In this...
View ArticleZiff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data
PALM SPRINGS, Calif — The publisher whose brands include AskMen, PCMag, Mashable and the Ookla Speedtest service has a clear focus on the tech vertical. But Ziff-Davis doesn’t want to leave its...
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